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#partnerships

1 post1 participant0 posts today
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OMG — hilarious — at one point, DoubleVerify had to apologize to Musk for not giving X high enough ratings 😂

But this supposed ‘error’ only affected X—

“X’s Head of America…said this error only impacted X, no other platform, and… (is now) corrected to show X’s actual, accurate brand safety score.” 😉

/3 of 3 🧵

~ DoubleVerify Confirms Error in Its Reporting, Misrepresenting X’s Brand Safety~

#TheMoreYouKnow #X #business
#partnerships #advertising #SocialMedia

socialmediatoday.com/news/doub

Social Media Today · DoubleVerify Confirms Error in Its Reporting, Misrepresenting X’s Brand SafetyBy Andrew Hutchinson
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Twitter (X) “HAS INKED DEALS with a pair of third-party ad tech companies, DoubleVerify and Integral Ad Science (IAS), aimed at giving advertisers new tools to quantify and analyze the brand safety of ad campaigns on Twitter (X).”

(Jan 2023)

/2 of 3 🧵

~ Twitter Tries to Lure Advertisers Back With New Brand Safety Partnerships~

#TheMoreYouKnow #X #business
#partnerships #advertising #SocialMedia

variety.com/2023/digital/news/

~~~~

business.x.com/en/blog/third-p

Variety · Twitter Tries to Lure Advertisers Back With New ‘Brand Safety’ DealsBy Todd Spangler

~ Advertisers plan to withdraw from X in record numbers~

In response:

“The [X, formerly Twitter] spokesperson added that X’s “brand safety rate is on average 99%, as validated by DoubleVerify and Integral Ad Science,” companies that analyze the value of digital advertising placements.”

(LOL— X is PARTNERED with DoubleVerify & Integral Ad Science, see the next post in this thread)

/1 of 3 🧵

#TheMoreYouKnow #X #business
#partnerships #advertising #SocialMedia

cnn.com/2024/09/05/business/ad

Continued thread

Aw, 50% of poll respondents say that their romantic partner is their best friend — with the rest of the respondents sharing the love for their one bestie, group of pals or family members. Will the U.S. (or other places) ever recognize friendship as a valid relationship worthy of legal status? Here's a story from Slate about Colorado's Designated Beneficiary Agreements, which recognize and protect relationships of all stripes, and which writer and law professor John Culhane says should be expanded and exported. "Great triumph though it was, marriage equality left too many people out of its embrace. It’s time to change that," he writes.

flip.it/r_lQIZ

Slate · Colorado Built the Perfect System to Protect Unmarried Couples of All StripesBy John Culhane