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Meta's #ad practices ruled illegal under #GDPR: Key facts and implications of the decision
piwik.pro/blog/metas-ad-practi
#Meta must receive a clear opt-in from users wishing to be #tracked for advertising. Otherwise, user #data cannot be used for targeted behavioral ads. This general requirement will also apply to other digital advertising platforms operating in the #EU

Piwik PRO · Meta's ad practices ruled illegal under GDPR: Key facts and implications of the decision Meta (Facebook and Instagram) prohibited from using personal data for advertisement. Major blow to Meta's business model in Europe